For more than a decade, Ariel Helwani has been the king of mixed martial arts coverage, the preeminent journalist covering MMA events, news, and fighters around the world. He was the perfect fit to headline the King of Sportsbooks’ marketing and content campaigns for MMA betting.
In September 2021, on the heels of winning World MMA Award Journalist of the Year for the 10th consecutive years, Helwani joined BetMGM as a brand ambassador.
Ariel Helwani - MMA Journalist & BetMGM Brand Ambassador
Ariel Helwani BetMGM Ambassador
Since joining the King of Sportsbooks, Helwani has played a pivotal role in growing BetMGM’s online sports betting presence within the MMA community.
The Montreal native has been featured in marketing campaigns, social media content, and promotions. He has also integrated MMA betting odds into written, podcast, and social media content across his platforms, providing fans with unmatched analysis and insight into fights around the world.
Extremely excited and honored to announce that I have partnered with the great folks at @BetMGM.— Ariel Helwani (@arielhelwani) September 24, 2021
I am now an official BetMGM brand ambassador. How cool is that?!
Here’s more on the announcement, and why it means so much to me: https://t.co/59Jyiwups9 pic.twitter.com/rb3seaW1fz
Ariel Helwani Career Highlights
After graduating from Syracuse University in 2004, Helwani began his multimedia career at HBO Sports before working at a variety of media giants, including Comcast, NBC Sports, FOX Sports, Vox Media, and ESPN, over the last 15 years.
In 2010, he won the first of 10 consecutive MMA Journalist of the Year awards during the World MMA Awards. He’s also been named to several lists of influential figures in MMA, including FIGHT! Magazine’s “Power 20” list, headlined UFC press events, and broke some of the biggest stories in MMA history.