Partnership includes promotional opportunities and BetMGM integration into coverage of MMA events
JERSEY CITY, NJ (September 24, 2021) – BetMGM, a leading sports betting and digital gaming company, announced today the signing of mixed martial arts (MMA) journalist Ariel Helwani as a brand ambassador. Helwani, an award-winning media personality, will integrate BetMGM into his promotional content and also be featured in upcoming BetMGM marketing campaigns, social media content and promotions, as well as fan events.
Ariel Helwani - MMA Journalist
Over the course of his career, Helwani has worked with major sports outlets including ESPN and SB Nation. He currently hosts The MMA Hour for Vox media as well as The Ringer MMA Show podcast, breaking down the latest fights across MMA, boxing and pro wrestling. Helwani has been the recipient of the World MMA Award Journalist of the Year award for 10 consecutive years.
Matt Prevost - Chief Revenue Officer, BetMGM
The BetMGM app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand to new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM, follow @BetMGM on Twitter.
Kirvin Doak Communications