The Super Bowl is a night of non-stop action. Whether it’s the play on the field, the commercials in-between, the halftime show, or checking the updated Super Bowl odds and lines on BetMGM, it’s an exciting night with a lot to watch.
Super Bowl Sunday has something for everyone. For some, the commercial break is the time to check Twitter and see what everyone is talking about. For others, the commercial break is the time for everyone to be quiet because that’s where the real interest lies.
Super Bowl commercials have grown to have a life of their own. With a massive audience, companies seek to capture people’s attention. Whether it’s through humor, a powerful message, or tugging at emotions, having a commercial stick out is huge for companies.
The average cost of a 30-second spot is more than $5 million. While it might seem like an outrageous amount, you could also make the argument it has great value. Last year’s Super Bowl had 102 million viewers.
One of the top companies when it comes to Super Bowl commercials is Anheuser-Busch and its Budweiser ads. How much Budweiser has spent on ads likely pales in comparison to the payoff of having tens of millions of people laughing or giving an “awwww” during your commercial.
As seen below, Budweiser kills it when the Super Bowl rolls around. Although this year, Anheuser-Busch will not air a Budweiser ad and instead will donate the money it would have spent on the ad to coronavirus vaccination awareness efforts.
In anticipation of this year’s Super Bowl ads, check out the 10 best commercials of all time:
10. Budweiser: Frogs (1995)
9. Volkswagen: The Force (2011)
8. McDonald's: Larry Bird vs. Michael Jordan Showdown (1993)
7. Apple: 1984 (1984)
6. Budweiser: Brotherhood (2013)
5. NFL: The 100-Year Game (2019)
4. Old Spice: The Man Your Man Could Smell Like (2010)
3. Snickers: Betty White (2010)
2. Budweiser: Puppy Love (2014)
1. Coca-Cola: “Hey Kid, Catch!” (1980)
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Sam Herder is a writer for BetMGM and HERO Sports. A North Dakota State journalism grad, he spent several years in the print media industry before writing for online outlets. Sam has covered sports at all levels — high school, college, and professional — since 2011.