BetMGM and Denver Broncos Agree to Multi-Year Sports Betting Partnership

Football field with the Broncos logo and BetMGM on either side of the halfway line.

ROAR Digital is extremely proud to announce that we have entered a multi-year sports betting partnership with the Denver Broncos. The partnership will include a new BetMGM Lounge at Empower Field at Mile High Stadium. The Denver-based football franchise, the Denver Broncos, has been one of pro football’s biggest winners since the American and National Football League merger in 1970. 

What will this partnership mean for football fans?

Now that we are the official sports betting partner of the Denver Broncos, BetMGM and MGM Resorts will provide the best premium experience to fans visiting the stadium. We aim to enhance your football stadium visits. In addition to the new BetMGM Lounge, we will create VIP travel packages, and other benefits through MGM Resorts’ loyalty program called M Life Rewards. Together with the Broncos, the partnership will also include a free-to-play mobile game, and in-stadium promotions and signage. For sports betting fans, this strategic partnership brings you the benefits of sportsbook casinos and football action, all in one place. 

Broncos fans can look out for the BetMGM Lounge which will be located on the Level 1 concourse adjacent to Gate 4, outside Section 111/112. Fans who are 21 years of age and older can gain access to a full-service premium bar, a luxury lounge, live odds, and assistance with BetMGM’s mobile app. Honestly, it’s what football betting dreams are made of!

Would you like to know more? The free-to-play game will be available to Broncos fans directly on the Denver Broncos official mobile app. This fun and rewarding game will offer eligible fans the chance to test their sports prediction skills, and MGM Resorts prizes are up for grabs, including trips to MGM Resorts nationwide.

Denver Broncos fans walking past the BetMGM lounge at Empower Field at Mile High Stadium.

Message from the Chief Marketing Officer

Matt Prevost, BetMGM’s Chief Marketing Officer, is excited about this Broncos partnership, as it will offer BetMGM users new ways to engage with their favorite football team. 

“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” Prevost said. 

“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting, ” said Mac Freeman, the Denver Broncos Chief Commercial Officer. “Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as an in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country, and a free-to-play game through our mobile app.”

World-class sports betting combined with premier football action

BetMGM provides a host of sports betting expertise. Together with the Denver Broncos, football fans can expect a world-class experience. Betting on football and watching the game just became a whole lot more enjoyable. 

BetMGM has thirteen Sportsbooks across Nevada, Michigan, Mississippi, and New Jersey. We use an exclusive betting engine that affords sports fans the opportunity to place bets quickly, safely, and with ease. You can download our mobile sports betting app on both iOS and Android, as well as a desktop application. In addition to the best sports betting markets, we also offer a range of casino games and online poker, where permitted.

Visit our sports betting page for the latest exclusive offerings.