Pressboard, the developer of award-winning media tools, recently released their Top 100 Branded Content Partnerships of 2021. The company tracked the performance of various branded partnerships over the year and gave awards based on 13 categories, including Performance, Audience Value and Arts & Entertainment.
BetMGM is pleased to announce that out of almost 9,000 campaigns, the partnership was one of the top 10 winners in the Originality category. This award was given to recognize the incredible work BetMGM has been doing with Cheddar on Cheddar Bets.
Here’s what this groundbreaking partnership is about:
Leading sports betting operator BetMGM is partnering with digital-first news network Cheddar News to launch Cheddar Bets, a weekly program offering a first-of-its-kind exploration of the intersection of sports betting and financial markets. “Cheddar News is focused on what’s next in the worlds of tech, science, innovation, and reaching the modern and always-online news consumer,” said Liam Roecklein, SVP & General Manager, Cheddar News. “Now, together in partnership with BetMGM, Cheddar Bets will dive deep into the world of sports betting and its effect on sports, technology, financial markets, regulation and more, all while highlighting the community that has changed the game and continues to drive the sports betting industry forward.” Cheddar Bets broadcasts from a custom-built BetMGM studio in New York and dive into the weekly sports calendar, seen through the lens of sports betting, and its impact on Wall Street.
Check out Cheddar Bets on Thursdays, 4:30 PM ET on any of these channels and platforms.