BetMGM Named Approved Sportsbook Operator of NFL, Debuts New Jamie Foxx Campaign

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BetMGM @ Sep 09, 2021, 9:12 AM

BetMGM announced on Monday its first national buy-in partnership with the NFL as one of its Approved Sportsbook Operators.

This distinction offers BetMGM the rights to advertise in live NFL game broadcasts – and within the last ten minutes or pre-game programming on television, radio, and digital. Partnering with creative agency, 72andSunny New York, the new commercial spot entitled “Win Like a King” will bring Jamie Foxx’s signature electricity to every television watching NFL games.

For decades, the National Football League has been entertaining fans in unprecedented ways, along the way building one of the strongest and most recognizable global brands, an intensely loyal fanbase, and a reputation for breaking the mold. We have the same fan-driven purpose at BetMGM. Our partnership with the NFL is extremely exciting for our business. We’ll soon debut a new national ad campaign featuring Jamie Foxx, deliver our players a wide variety of first-class experiences, and so much more. As always, we remain laser-focused on innovating for the fan, at the stadium, in our physical sportsbooks and on their digital devices.

Adam Greenblatt - CEO, BetMGM

The commercial campaign begins Sept. 9 on NBC during the NFL Kickoff game between the Dallas Cowboys and Tampa Bay Buccaneers. Spots will continue to air on CBS and NBC throughout the season.

New Promotions/Products for NFL:

King of the Weekend: A weekly free-to-play game where all players compete for $50,000 by guessing the weekend’s top six scoring NFL teams in the correct order. Even if players don’t guess all six correctly, $1,000 will be given to whoever makes the most correct predictions each week.

In-Stadium Promotions: BetMGM will offer exclusive promotions to fans at NFL games when they enter a specific stadium. This is specific to the teams with whom BetMGM has partnerships, including the Jets, Titans, Steelers, Ravens, Broncos, and Lions.

8-Bit Barry: Free-to-play game that brings back the nostalgia of retro football video games. The player picks an option for Barry Sanders to spin, juke, or stiff arm. If they choose correctly and beat the defender, they are gifted free bets, bonuses, and experiential prizes.

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