Multi-Fight Partnership Includes 360° Advertising Integration and Live Sportsbook Stats Across 12 Marquee Fight Nights
LAS VEGAS, Nov. 6, 2020 – DAZN, the world’s largest sports streaming service, and BetMGM, the leading sports betting and gaming platform – today announced the latest evolution of their partnership. The partnership extension will kick off Saturday, Nov. 7 with a highly anticipated night of boxing featuring 21-year-old undefeated sensation Devin “The Dream” Haney defending his WBC lightweight championship against former unified world champion Yuriorkis Gamboa.
“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.,” said Michael Mobley, Vice President of Media Sales in North America for DAZN. “With BetMGM in our corner as DAZN’s go-to source for betting insights, fight fans will be able to stay up to date on the latest odds and enjoy even more compelling content around boxing’s biggest events.”
The multi-fight broadcast and digital deal entrusts and solidifies BetMGM as the exclusive odds provider for a dozen DAZN events over the next year – starting with Haney vs. Gamboa – and extends across DAZN’s platform and entire suite of channels:
- Throughout fight week: BetMGM branding will surround DAZN’s live streams and coverage leading up to fight night including exclusive previews of the most updated betting odds.
- During the broadcast: Live BetMGM betting tickers along with co-produced content featuring DAZN talent and BetMGM expertise around betting odds throughout the main event and co-main event of all 12 fight nights; there will also be one branded round for each evening’s main event, with BetMGM as the official presenting sponsor of the over/under round.
- Also on fight night: Custom DAZN social posts across Twitter, Facebook and YouTube will bring BetMGM into the heart of the conversation with boxing fans.
- Finally, DAZN subscribers in licensed states will regularly receive custom BetMGM promo offers in the lead-up to each event.
Matt Prevost, Chief Revenue Officer, BetMGM said:
“DAZN has been a great partner and we couldn’t be happier for BetMGM to be the exclusive odds provider for their U.S. boxing broadcasts. Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action.”
Devin Haney vs. Yuriorkis Gamboa is a fight for the WBC lightweight championship, as Haney resumes his quest to dominate a 135-pound division bursting with big names. The Matchroom event is one of the many highlights on DAZN’s jam-packed fall schedule and will be broadcast live from the Seminole Hard Rock Hotel & Casino in Hollywood, Florida.
DAZN is the largest global sports streaming service. Since launching in 2016, DAZN has expanded to nine countries across four continents with its app available for download in the United States, Canada, Germany, Austria, Switzerland, Italy, Spain, Japan and Brazil. In the U.S., the service features big fights from Matchroom Boxing, Golden Boy Promotions, GGG Promotions, and Bellator MMA, all for one affordable price, on any device – including smart TVs, smartphones, streaming sticks, tablets, games consoles and PCs. This December, DAZN will dramatically increase its global presence and expand to more than 200 countries and territories worldwide.
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc (LSE: GVC), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing GVC’s US-licensed state of the art technology, BetMGM offers sports betting and online gaming via market leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. For more information, visit http://www.betmgminc.com/.
Statements in this release that are not historical facts are “forward-looking” statements and “safe harbor statements” within the meaning of the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including BetMGM’s ability to expand in new or existing jurisdictions. Management has based forward-looking statements on current expectations and assumptions and not on historical facts. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the effects of economic and market conditions in the jurisdictions in which BetMGM operates, competition with other iGaming and sports betting platforms, the timing and costs of expanding in new jurisdictions as well as obtaining and maintaining the required permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions. In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
Director of Public Relations
(917) 855-7922 or haiwen.lu@DAZN.com
Head of Public Relations