Biggest Pay-Per-View Events in UFC History

min read
(AP Photo/John Locher)
Anatoly Pimentel @AnatolyPimentel Mar 31, 2022, 11:55 AM

The UFC has produced some of the biggest cards ever seen in MMA odds history, and the pay-per-view buys were the main reflection of this, with over 15 events reaching the seven-figure mark in their history so far.

Mainly thanks to a man named Conor McGregor, UFC betting events reached milestones in viewership and revenue simultaneously. The Irishman owns seven of the top ten biggest PPVs in the UFC. An average of 1,538,632 pay-per-view sales in his fights made McGregor the undisputed PPV king of the company.

Let’s take a closer look.

Khabib Nurmagomedov vs. Conor McGregor – UFC 229

Topping the list for most PPV buys was the highly anticipated fight between Khabib Nurmagomedov and Conor McGregor in October 2018 for UFC 229. 

The two had been jawing at each other since an incident involving Khabib and Artem Lobov, one of Conor’s teammates. Then the rivalry got personal with McGregor going all out with his trash-talking against the Russian champion.

These heated moments leading to the bout added more fuel to the eagerness of fans to watch the fight, and as a result, the event garnered a whopping 2,400,000 PPV purchases. 

In the fourth round, the fight ended with Nurmagomedov choking Conor and forcing him to tap out.

Dustin Poirier vs. Conor McGregor II – UFC 257

Following this record-setting event is the second match between Dustin Poirier and Conor McGregor in January 2021, held at the fight island in Abu Dhabi. The pair first squared off in 2014, when McGregor knocked out Poirier in the first round of the Featherweight match.

Seven years later, the two agreed to fight again in the Lightweight division. Due to a lack of fight activity in recent years, and Dustin’s huge improvement since the first bout, McGregor was handily beaten by the “Diamond” in the second round as he scored his very own knockout win to avenge his loss. 

The rematch accumulated a whopping 1,600,000 PPV buys.

Conor McGregor vs. Nate Diaz II – UFC 202

Completing the top three is another rematch involving Conor McGregor against the fan-favorite Nate Diaz. 

McGregor and Diaz were two of the most entertaining talkers in the MMA, so it was no surprise that the fight featuring them drew massive pay-per-view buys.

The first match at UFC 196 saw a staggering 1,353,249, but it was shattered in the rerun in March 2016 of these two famous athletes who helped sell 1,600,000 PPV buys. 

The rematch resulted in a win for Conor’s favor via majority decision.

Here’s the biggest pay-per-view events in UFC history.

EventPay-Per-View Buys
UFC 229: McGregor vs. Nurmagomedov2,400,000
UFC 257: McGregor vs. Poirier II1,600,000
UFC 202: McGregor vs. Diaz II1,600,000
UFC 246: McGregor vs. Cerrone1,353,429
UFC 196: McGregor vs. Diaz I1,317,000
UFC 251: Usman vs. Masvidal1,300,000
UFC 205: McGregor vs. Alvarez1,300,000
UFC 100: Mir vs. Lesnar1,300,000
UFC 194: McGregor vs. Aldo1,200,000
UFC 116: Lesnar vs. Carwin1,160,000
UFC 193: Rousey vs. Holm1,100,000
UFC 207: Rousey vs. Nunes1,100,000
UFC 92: The Ultimate 20081,050,000
UFC 121: Lesnar vs. Velasquez1,050,000
UFC 114: Jackson vs. Evans1,050,000

Place MMA Wagers at BetMGM

Betting on MMA odds is the best way to get closer to the action throughout the year. From UFC Fight Night betting and UFC on ESPN odds to blockbuster events around the world, there are non-stop opportunities to bet online.

BetMGM $1000 Welcome Bonus Offer
About the Author

Anatoly Pimentel

Read More @AnatolyPimentel

Anatoly Pimentel is an NBA and MMA writer previously featured in ASEAN Sports, Asian Persuasion MMA, and Overtime Heroics MMA. He graduated from Adamson University with B.A in Communication and is currently a Web Content Writer for BetMGM.

Anatoly Pimentel is an NBA and MMA writer previously featured in ASEAN Sports, Asian Persuasion MMA, and Overtime Heroics MMA. He graduated from Adamson University with B.A in Communication and is currently a Web Content Writer for BetMGM.