BetMGM CEO Adam Greenblatt named Engagement Executive of the Year; BetMGM receives Best Communications Strategy, Best Sports Betting Partnership honors
JERSEY CITY, NJ (June 7, 2024) – BetMGM, a leading sports betting and iGaming operator, was recognized in three categories at the sixth annual Hashtag Sports Awards held June 6, 2024, in New York City. BetMGM’s honors include Engagement Executive of the Year, Best Communications Strategy and Best Sports Betting Partnership.
Adam Greenblatt - CEO, BetMGM
The Hashtag Sports awards honor excellence in engagement and celebrate creativity. The awards are presented annually by the Engagement Academy of Sports Entertainment, a mission-based judging body and honorary organization comprised of over 150 industry experts, creatives and content creators.
BetMGM’s 2024 Hashtag Sports Awards winning entries include:
- Engagement Executive of the Year | BetMGM CEO Adam Greenblatt: Greenblatt set himself and BetMGM apart from the competition through innovative collaborations spanning sports, media, developers, ambassadors, and affiliate and strategic partnerships. With decades of gaming experience from both sides of the Atlantic, Greenblatt strives to provide the best experience for players and raise the standards around fan engagement.
- Best Communications Strategy | BetMGM is for Everyone: With Super Bowl LVIII taking place in BetMGM’s backyard of Las Vegas, the company saw a chance to grow their brand by being more inclusive; and they did that by excluding the most popular name in sports – Tom Brady. BetMGM used Brady’s crossover appeal and followed it with a robust communications plan, resulting in hundreds of media stories from Jimmy Fallon to the Wall Street Journal, USA Today and more.
- Best Sports Betting Partnership | BetMGM x Foul Territory: BetMGM’s innovative partnership with Foul Territory, a live-streaming baseball show featuring unfiltered conversations and authentic takes on the spiciest baseball topics, gives the brand a voice in the limited baseball media space. Foul Territory’s player-led media approach allows BetMGM to live at the very pulse of daily baseball conversation through credible former players that serve as ambassadors organically promoting and positioning BetMGM’s sports betting and poker product portfolios.
BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information, follow @BetMGM on X.
About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog/.
MEDIA CONTACTS:
BetMGM
Kimberly Palter
Kimberly.Palter@betmgm.com
Robert Flicker
BetMGM@kirvindoak.com