BetMGM Named an Official Sports Betting Partner of the Knicks, Rangers and Madison Square Garden Arena
BetMGM to Receive Significant Exposure Throughout Knicks and Rangers Games at The Garden; Will Also be Featured Throughout Knicks, Rangers, Devils and Islanders Broadcasts on MSG Networks
Partnership Marks MSG Sports’ and MSG Entertainment’s First Comprehensive Foray into Mobile Sports Gaming
New York, NY, November 9, 2021 – Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”) and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG Entertainment”) announced today a multi-year marketing partnership with BetMGM, naming the sports betting and gaming entertainment company an Official Sports Betting Partner of the New York Knicks, New York Rangers and Madison Square Garden Arena.
Ron Skotarczak - Executive Vice President, Marketing Partnerships, MSG Entertainment
Matt Prevost - Chief Revenue Officer, BetMGM
As part of the marketing partnership, BetMGM will receive substantial brand integration inside The Garden including courtside and ribbon LED signage, GardenVision features and basket stanchion signage at Knicks games, along with dasherboard signage and Zamboni branding at Rangers games. Additionally, BetMGM will be included in content across official Knicks and Rangers digital channels on Twitter, Instagram and Facebook, and BetMGM customers will receive special opportunities to participate in premium experiences at Knicks and Rangers games.
BetMGM will also be featured prominently on MSG Networks during live game coverage of the Knicks, Rangers, New Jersey Devils and New York Islanders, highlighted by a virtual blue line during Rangers games and commercials spots during game telecasts. In addition, BetMGM will appear on digital boards outside of The Garden and MSG Networks, which are on display to the millions of people who walk by The Garden every day.