College football is increasingly a sport all about money.
How much will this player cost for next season? How much to renovate the auxiliary locker room and athletes-only mess hall to attract better bench players and special contributors?
How can we grow our tampering slush fund to steal the best G5 players?
As money has infused itself into every corner of the sport, it makes sense that overall valuations of individual programs have seen a commensurate rise.
Overall, the commercial valuation of college football programs rose nearly 50% year-over-year, according to some excellent reporting and analysis from the Wall Street Journal. You can and should read their full article on the subject.
For fans simply looking for the raw numbers, you can find those reproduced below.
Most Valuable College Football Programs
| Rank | Team | 2026 Valuation | Most Recent National Championship |
| 1 | Texas | $2.2 Billion | 2005 |
| 2 | Texas A&M | $1.59 Billion | 1939 |
| 3 | Ohio State | $1.55 Billion | 2024 |
| 4 | LSU | $1.54 Billion | 2019 |
| 5 | Georgia | $1.47 Billion | 2022 |
| 6 | Michigan | $1.46 Billion | 2023 |
| 7 | Notre Dame | $1.42 Billion | 1988 |
| 8 | Penn State | $1.41 Billion | 1986 |
| 9 | Alabama | $1.41 Billion | 2020 |
| 10 | Nebraska | $1.24 Billion | 1995 |
| 11 | Oklahoma | $1.15 Billion | 2000 |
| 12 | Washington | $1.15 Billion | 1991 |
| 13 | Tennessee | $1.11 Billion | 1998 |
| 14 | Auburn | $1.1 Billion | 2010 |
| 15 | Iowa | $1.02 Billion | Never |
| 16 | USC | $999 Million | 1974* |
| 17 | Florida | $978 Million | 2008 |
| 18 | Wisconsin | $963 Million | Never |
| 19 | Oregon | $873 Million | Never |
| 20 | Colorado | $870 Million | 1990 |
| 21 | Miami (FL) | $806 Million | 2001 |
| 22 | Clemson | $803 Million | 2018 |
| 23 | Florida State | $799 Million | 2013 |
| 24 | Arkansas | $773 Million | Never |
| 25 | Minnesota | $723 Million | 1960 |
| 26 | Georgia Tech | $698 Million | 1928 |
| 27 | South Carolina | $679 Million | Never |
| 28 | Indiana | $648 Million | 2025 |
| 29 | TCU | $634 Million | 1938 |
| 30 | Michigan State | $631 Million | 1965 |
| 31 | Virginia Tech | $626 Million | Never |
| 32 | Illinois | $600 Million | 1927 |
| 33 | Maryland | $597 Million | 1953 |
| 34 | Kansas | $590 Million | Never |
| 35 | Utah | $565 Million | Never |
| 36 | Texas Tech | $558 Million | Never |
| 37 | Oklahoma State | $545 Million | Never |
| 38 | NC State | $540 Million | Never |
| 39 | Ole Miss | $535 Million | Never |
| 40 | BYU | $505 Million | 1984 |
| 41 | North Carolina | $505 Million | Never |
| 42 | UCLA | $490 Million | 1954 |
| 43 | Purdue | $487 Million | Never |
| 44 | Northwestern | $479 Million | Never |
| 45 | Pitt | $474 Million | 1976 |
| 46 | Iowa State | $470 Million | Never |
| 47 | Missouri | $459 Million | Never |
| 48 | Cal | $451 Million | 1922 |
| 49 | Kentucky | $436 Million | Never |
| 50 | Rutgers | $435 Million | Never |
| 51 | Duke | $417 Million | Never |
| 52 | Arizona | $391 Million | Never |
| 53 | Boston College | $389 Million | Never |
| 54 | Washington State | $388 Million | Never |
| 55 | Stanford | $388 Million | 1926 |
| 56 | Louisville | $376 Million | Never |
| 57 | Kansas State | $360 Million | Never |
| 58 | Baylor | $343 Million | Never |
| 59 | Oregon State | $335 Million | Never |
| 60 | Virginia | $325 Million | Never |
| 61 | Syracuse | $323 Million | 1959 |
| 62 | Vanderbilt | $310 Million | Never |
| 63 | West Virginia | $301 Million | Never |
| 64 | Arizona State | $299 Million | Never |
| 65 | Mississippi State | $298 Million | Never |
| 66 | South Methodist | $248 Million | Never |
| 67 | Wake Forest | $223 Million | Never |
| 68 | Houston | $221 Million | Never |
| 69 | South Florida | $219 Million | Never |
| 70 | Central Florida | $214 Million | Never |
| 71 | Cincinnati | $203 Million | Never |
| 72 | San Diego State | $186 Million | Never |
| 73 | Boise State | $165 Million | Never |
| 74 | UNLV | $152 Million | Never |
| 75 | Liberty | $124 Million | Never |
| 76 | UTSA | $121 Million | Never |
| 77 | Temple | $111 Million | Never |
| 78 | East Carolina | $103 Million | Never |
| 79 | Memphis | $99 Million | Never |
| 80 | Rice | $98 Million | Never |
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