Race Weekend to Feature BetMGM Speed Street Fan Zone, Branding on Pre-race and Victory Stage, Promotions and More
CONCORD, N.C. (May 21, 2024) – BetMGM, a leading sports betting and iGaming operator, is revving its engine for the first-ever BetMGM 300 at Charlotte Motor Speedway on May 25 (part of the 2024 NASCAR Xfinity Series). Attendees can also enjoy three full days of fan experiences and entertainment presented by BetMGM throughout the big race weekend May 24 – 26.
Adam Greenblatt - BetMGM, CEO
- BetMGM Speed Street: The fan zone will delight race goers throughout the weekend with fun photo opportunities, interactive games, giveaways and more. Fans can get up close for photos with Richard Childress Racing’s No. 8 BetMGM Chevrolet driven by Kyle Busch. Media availability with Austin Dillon, driver of Richard Childress Racing’s No. 3 BetMGM Chevrolet, will take place on May 25 from 3:45 – 4 p.m. at the BetMGM Speed Street.
- Kameron Marlowe Concert: On May 25 at 8 p.m., country superstar and North Carolina native Kameron Marlowe will take the stage at the BetMGM Speed Street after the race to play a dedicated set of hits for all fans in attendance.
- Track Activations: BetMGM’s brand will be integrated throughout the BetMGM 300 from the honorary starter to the pace cars and a surprise gift for the victor. Signage for the sports betting leader will be on several billboard turns, barrier decals and pit signs during the race.
- Community Engagement: BetMGM is gifting its suites to local veterans and police officers in the North Carolina community to honor their heroism.
- Promotional offers: BetMGM’s customers nationwide can get in on the thrilling action of the race weekend with several promotions including bet insurance (paid back in bonus bets) for the BetMGM 300 on May 25 and a 25% odds boost for the Coca-Cola 600 on May 26. Odds boost not available in NV, ON and PR. Bet insurance not available in NV, NY, ON and PR. Bonus bets are non-withdrawable and expire in seven days.
BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information, follow @BetMGM on X.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog/
MEDIA CONTACTS:
BetMGM
Kimberly Palter
Kimberly.Palter @betmgm.com
Robert Flicker
BetMGM@kirvindoak.com