Innovative GameSense program to be featured prominently
JERSEY CITY, NJ (February 23, 2023) – BetMGM, a leading sports betting and iGaming operator, announced today a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaigns beginning March 1, in alignment with the start of Problem Gambling Awareness Month. As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and within BetMGM advertisements ranging from billboard marketing to television, print and radio ads across the U.S. and Canada.
Additionally, responsible gaming messages and banners will be incorporated into BetMGM’s digital and social platforms, as well as on property signage within physical BetMGM Sportsbooks. Responsible gaming messages were developed in partnership with GameSense, an award-winning responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation (BCLC).
Adam Greenblatt - CEO, BetMGM
GameSense is an industry-leading program focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. BetMGM has integrated GameSense into its digital platforms, providing customers tools for setting spending limits, while dispelling common gambling misconceptions. GameSense also explains the basic rules of gambling and offers easily accessible resources for customers and their families to connect with highly trained GameSense Advisors. Through the integration with BetMGM, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide.
Bill Hornbuckle - CEO and President, MGM Resorts
Jette Nygaard-Andersen - CEO, Entain
Adam Greenblatt - CEO, BetMGM
In November 2022, BetMGM provided a grant to the ICRG in support of the organization’s research on responsible gambling, specifically focusing on the impact that advertising has on problem gambling.
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About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s US-licensed, state of the art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit http://www.betmgminc.com/.
About GameSense
Launched in 2009, GameSense is BCLC’s industry-leading and award-winning program that encourages healthy gambling behaviours by giving players the tools to make informed decisions. This includes helping players understand the odds of winning, the truth behind gambling myths and how to set and stick to personally allocated time and monetary limits. BCLC currently licenses GameSense to 10 different organizations across Canada and the U.S., creating a community-of-practice that raises the standard of care in the industry by implementing evidence-based player-health programs. To learn more about GameSense, visit: www.gamesense.com
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts’ public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts has based forward-looking statements on management’s current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts’ expectations regarding the timing and content of its marketing and advertising campaigns. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to MGM Resorts’ ability to conduct marketing and advertising campaigns on the terms described herein or at all, the continued impact of the COVID-19 pandemic on MGM Resorts’ business, the effects of economic conditions and market conditions in the markets in which MGM Resorts operates and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts’ Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, MGM Resorts is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
Media Contacts
Elisa Richardson
BetMGM
press@betmgm.com