BetMGM Reports Significant Increase in WNBA Betting

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BetMGM @BETMGM Sep 26, 2023, 9:54 AM

Continues trend of rise in wagers placed on women’s sports

JERSEY CITY, NJ – (September 26, 2023) – BetMGM, a leading iGaming and sports betting operator, announced today a 27% YoY increase in active WNBA bettors. The Las Vegas Aces (39.6%) and the New York Liberty (23.2%) have attracted the highest handle to win the WNBA Championship.

“The New York Liberty and Las Vegas Aces is our dream matchup for the finals and could generate some serious action. The worst outcome is anyone besides the two clear favorites, the Liberty and Aces, winning it all. Handle is steadily picking up as the playoffs progress. The expansion of legalized sports betting and the WNBA’s most-watched regular season in over two decades are definitely key factors driving the increase.”

Seamus Magee - Sports Trader, BetMGM

The rise in WNBA wagering continues a trend at BetMGM in betting on women’s sports. BetMGM has seen an over 40% YoY increase in betting on women’s tennis and golf. By comparison, men’s leagues like MLB and the NHL experienced an 18% and 25% increase in bets, respectively.

The 2023 Women’s FIFA World Cup was the most-bet Women’s World Cup ever at BetMGM. The United States Women’s National Team drew the majority of the handle to win the World Cup.

The 2023 NCAA women’s basketball tournament earned strong betting interest and BetMGM reported a 30% increase in handle compared to last year’s tournament. Also, active bettors jumped 22%. For the first time, betting action on the women’s NCAA tournament was comparable to an NFL game.

BetMGM currently operates in 26 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.

As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools, including the ability to set limits on deposits, wagers and time spent using the platform which serve to provide customers with an entertaining and safe digital experience.

For more information, please see here BetMGM Press and follow @BetMGM on Twitter.

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BetMGM
Katie Kohler
press@betmgm.com

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