NFL Midseason Report Reveals Jump in Overall Betting YOY With Taylor Swift Effect in Full Force

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BetMGM @BETMGM Nov 08, 2023, 2:34 PM

Current Super Bowl favorites most bet teams at halfway point of season

JERSEY CITY, NJ – (November 8, 2023) – BetMGM, a leading iGaming and sports betting operator, announced today a 26% YoY increase in NFL betting. The most bet teams, the Kansas City Chiefs and the Philadelphia Eagles, are Super Bowl favorites.

“It has been a great NFL season so far at BetMGM. Favorable outcomes in primetime games and unders hitting at a high rate are the main factors in making this season a success for the sportsbook."

Christian Cipollini - Trading Manager, BetMGM

Player props continue to increase in popularity. Through the first nine weeks of the NFL season, Kansas City Chiefs tight end Travis Kelce was the most popular pick for anytime touchdown scorer.

“The Taylor Swift effect is definitely real and even bettors can’t shake it off. When she is rumored to attend a game the amount of bets placed on Kelce’s player props have a notable increase."

Christian Cipollini - Trading Manager, BetMGM

With Taylor Swift in attendance, the Chiefs are 5-0 straight up and 4-1 against the spread.

The top three most bet players in all prop markets except for touchdown scorer are Jared Goff, Josh Allen and Breece Hall.

During NFL Week 8 and Week 9, BetMGM’s three largest winning wagers of the NFL season occurred:

  • $394,000 to win $358,540 on Chiefs -1.5 (-110) against the Dolphins (Week 9)
  • $400,000 to win $390,000 (Week 9). 2-leg parlay: Eagles money line (-115) vs the Cowboys and Browns money line (-500) vs the Cardinals.
  • $50 to win $149,564: 15-leg parlay (+299128) (Week 8)

At BetMGM, the teams with the highest handle to win the Super Bowl are the San Francisco 49ers (13.7%), Buffalo Bills (9.8%), and Kansas City Chiefs (9.4%). The team with the highest tickets are the Philadelphia Eagles (9.8%), Cincinnati Bengals (9.3%), and the Chiefs (8.8%).

For the full midseason betting report, please see below and follow @BetMGM on X (formerly Twitter).

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BetMGM Sportsbook Insights: NFL Midseason Recap (Weeks 1-9)

Team Popularity

Most bet teams – spread & money line (tickets)

  1. Chiefs
  2. Eagles
  3. Dolphins
  4. Lions
  5. 49ers

Most bet teams – spread & money line (handle)

  1. Chiefs
  2. Eagles
  3. Lions
  4. 49ers
  5. Cowboys

Game Popularity

Most bet games (tickets)

  1. Detroit Lions at Green Bay Packers
  2. Kansas City Chiefs at New York Jets
  3. Pittsburgh Steelers at Las Vegas Raiders
  4. Las Vegas Raiders at Detroit Lions
  5. Dallas Cowboys at Los Angeles Chargers

Most bet games (handle)

  1. Kansas City Chiefs at New York Jets
  2. Pittsburgh Steelers at Las Vegas Raiders
  3. Las Vegas Raiders at Detroit Lions
  4. Detroit Lions at Green Bay Packers
  5. Buffalo Bills at Cincinnati Bengals

Player Props Popularity

Most bet players – all prop markets except for touchdown scorer (tickets)

  1. Jared Goff
  2. Josh Allen
  3. Breece Hall
  4. Justin Herbert
  5. Austin Ekeler

Most bet anytime touchdowns (tickets)

  1. Travis Kelce
  2. Tyreek Hill
  3. Breece Hall
  4. Sam Laporta
  5. Stefon Diggs

Most bet first touchdown (tickets)

  1. Sam LaPorta
  2. Amon-Ra St. Brown
  3. Travis Kelce
  4. Davante Adams
  5. CeeDee Lamb

Team Performance ATS and Totals

Best teams against the spread

  1. Jaguars 6-2 ATS
  2. Lions 6-2 ATS
  3. Eagles 6-2-1 ATS
  4. Chiefs 6-3 ATS
  5. Dolphins 6-3 ATS

Best OVER teams

  1. Colts 6-3
  2. Bears 6-3
  3. Cowboys 5-3
  4. 49ers 4-3-1
  5. Eagles 5-4
  6. Dolphins 5-4
  7. Cardinals 5-4

Best UNDER teams

  1. Giants 8-1
  2. Steelers 7-1
  3. Saints 7-2
  4. Chiefs 7-2
  5. Vikings 7-2

Notable Bets

  • $394,000 to win $358,540 on Chiefs -1.5 (-110) against the Dolphins (Week 9)
  • 2-Leg Parlay to win $400,000 to win $390,000 (Week 9). Eagles moneyline (-115) vs. Cowboys. Browns moneyline (-500) vs. Cardinals.
  • 15-Leg Parlay. $50 bet to win $149,564 (+299128) (Week 8)
    • Vikings moneyline (-120)
    • Dolphins moneyline (-400)
    • Jets moneyline (-166)
    • Titans moneyline (+115)
    • Cowboys moneyline (-303)
    • Panthers moneyline (+150)
    • Saints moneyline (-131)
    • Eagles moneyline (-303)
    • Jaguars moneyline (-135)
    • Seahawks moneyline (-212)
    • Bengals moneyline (+170)
    • Ravens moneyline (-500)
    • Broncos moneyline (+280)
    • Chargers moneyline (-500)
    • Lions moneyline (-384)

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Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.

Our BetMGM editors and authors are sports experts with a wealth of knowledge of the sports industry at all levels. Their coverage includes sports news, previews and predictions, fun facts, and betting.