Jamie Foxx Headlines, Peter Berg Directs BetMGM ‘IT’S ON’ Campaign

Andrew Doughty @DoughtyBetMGM Sep 06, 2022, 9:00 AM

Jamie Foxx is headlining BetMGM’s new star-studded marketing campaign that features some of the biggest names in sports and entertainment.

“IT’S ON,” set to make its national television debut during Thursday Night Football (Buffalo Bills at Los Angeles Rams at 8:20 p.m. ET on NBC) on Thursday, Sept. 8, was created by 72andSunny New York and directed by Peter Berg. 

“Entertainment is at the core of BetMGM, and we wanted this campaign to keep viewers on the edge of their seats in a way that’s unexpected from the sports betting and gaming industry,” said Raymond Doyle, VP of Brand, BetMGM.

In the initial campaign spot, Foxx browses NFL odds on the redesigned BetMGM Sportsbook app from his suite at the Bellagio Hotel & Casino while seeking sports betting tips from Kevin Garnett, Wayne Gretzky, Jalen Rose, Barry Sanders and BetMGM’s newest brand ambassador, Vanessa Hudgens.

Throughout the campaign, fans will see Sanders playing pickleball on a palatial Malibu estate, Rose at his barbershop and Gretzky joining Connor McDavid’s shooting practice.  

“We really wanted to show what makes sports betting so entertaining, and we looked to prestige ensemble TV for inspiration,” said Peter Hughes, creative director from 72andSunny. “ ‘IT’S ON’ is about tapping into your competitive side and being part of sports betting culture. It’s something you can talk about with friends and engage with in a more meaningful way.”

​​The BetMGM Sportsbook app is available on both iOS and Android, as well as accessible via desktop. As BetMGM continues to expand to new areas, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM, follow @BetMGM on Twitter.

Jamie Foxx holding a mobile phone next to the BetMGM's risk-free bet offer.
About the Author

Andrew Doughty

Read More @DoughtyBetMGM

Andrew Doughty is a writer for BetMGM with a focus on college football, NFL, college basketball, and NASCAR. A graduate of the University of Kansas, he previously wrote for Sports Illustrated and HERO Sports.

Andrew Doughty is a writer for BetMGM with a focus on college football, NFL, college basketball, and NASCAR. A graduate of the University of Kansas, he previously wrote for Sports Illustrated and HERO Sports.