There is no doubt that MMA’s popularity is now catching up with boxing’s fame in combat sports. The UFC has spearheaded this meteoric rise in the past decade as its viewership has steadily increased. A good indicator of this is the Pay-Per-View numbers that the Las Vegas-based promotion generates from every major event.
Another good gauge of this rapid ascent is how fight fans have flocked to live betting to place their bets. But how many viewers actually watch the UFC? Let’s find out below.
How Many Viewers Watch UFC?
An average UFC event could draw 300,000 to 2,000,000 viewers globally, based on pay-per-view buys. In its history, the UFC has surpassed the million-dollar mark in pay-per-view buys 19 times, with UFC 229 as the highest at 2.4 million buys.
UFC 229’s headliner featured the heated rival of Irish superstar and undefeated Russian champion Khabib Nurmagomedov in October 2018 inside the T-Mobile Arena in Las Vegas, Nevada.
Average UFC Live Attendance
The pay-per-view numbers presented above exclude TV and streaming subscriptions from fans worldwide and don’t include live attendance at arenas where the UFC is holding the event.
The UFC holds live events in arenas around the world, with full-capacity crowds of over 20,000, and they sell out tickets to these gigantic venues, making it a full house every fight night.
They set the company record of over 57,000 live audiences in October 2019, when Robert Whittaker faced Israel Adesanya in Australia. The event took place at Marvel Stadium in Melbourne, Victoria, Australia.
UFC Viewer Demographics
Regarding demographics, the highest chunk of UFC viewers who regularly tune in to events is between 25 and 54 years old, with the highest percentage belonging to the 25 to 35 age bracket. Most of these viewers are male (90% of the total), while the remaining 10% are female.
Most fans are from the United States, South America, and England, but the UFC has grown its global fanbase, with emerging markets in Asia and Europe.
UFC Odds at BetMGM
BetMGM has updated UFC odds for the world’s biggest fights.
Whether you’re a first-time bettor making your first deposit, a casual MMA fan browsing UFC Fight Night odds, or a diehard breaking down fight trends, anyone can place a bet online.
Sign in to your account today — or, if you don’t have an account, sign up today with a sportsbook welcome bonus — to start betting. And don’t forget to check updated sportsbook bonuses and promos each day of the year.
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