- Rory McIlroy finished first in the 2023 PIP rankings, topping Tiger Woods.
- PIP bonus pool money rewards players for boosting engagement/publicity.
The PGA Tour is rewarding its best players.
On top of increased PGA Tour prize money for each tournament, players earned bonus money for the third straight year through the PGA Tour’s Player Impact Program (PIP).
What is PGA Tour PIP (Player Impact Program)?
The PGA Tour’s Player Impact Program debuted in 2021 to reward players for boosting engagement and publicity of the PGA Tour.
In 2021, $40 million went to 10 players; in 2022 and 2023, $100 million was spread out over 20 players.
In 2024, $50 million will be awarded to the top 10 players.
The criteria for which the players are ranked come from the following:
- Internet searches, the number of unique news articles that include a player’s name
- The duration that a player’s sponsor logos appeared on screen during Saturday and Sunday PGA Tour telecasts
- A player’s general awareness score among a broad U.S. population
- Social media score that considers a player’s reach, conversation, and engagement metrics
Who Finished First in 2023 PGA Tour PIP (Player Impact Program)?
Rory McIlroy finished first in the PGA Tour PIP rankings, earning $15 million. Tiger Woods finished second, which earned him $12 million.
Woods won the previous two years.
PGA Tour PIP Winners 2023: Prize Money Payouts
| Rank | Player | Bonus Prize Money |
|---|---|---|
| 1 | Rory McIlroy | $15 million |
| 2 | Tiger Woods | $12 million |
| 3 | Jon Rahm | $9 million |
| 4 | Jordan Spieth | $7.5 million |
| 5 | Scottie Scheffler | $6 million |
| 6 | Rickie Fowler | $5.5 million |
| 7 | Viktor Hovland | $5 million |
| 8 | Justin Thomas | $5 million |
| 9 | Tommy Fleetwood | $5 million |
| 10 | Max Homa | $5 million |
| 11 | Xander Schauffele | $3 million |
| 12 | Jason Day | $3 million |
| 13 | Tony Finau | $3 million |
| 14 | Collin Morikawa | $3 million |
| 15 | Matt Fitzpatrick | $3 million |
| 16 | Wyndham Clark | $2 million |
| 17 | Cameron Young | $2 million |
| 18 | Justin Rose | $2 million |
| 19 | Patrick Cantlay | $2 million |
| 20 | Brian Harman | $2 million |
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